Marque CRM vs HoneyBook

HoneyBook is built for freelancers. Marque CRM is built for agencies. Compare pricing, features, and find out which one your team will actually outgrow.

Claims about HoneyBook last verified 2026-09-26. Pricing and features change — tell us if something here is out of date.

The short version

Choose HoneyBook if…

  • • You're a solo operator or working with one or two collaborators
  • • You love the polished onboarding experience and template library
  • • Your work is primarily proposal → contract → invoice, and doesn't need deep project management

Choose Marque if…

  • • You have a team of 3–15 managing client projects simultaneously
  • • You run websites on retainer and need uptime/SSL monitoring built in
  • • Clients expect a branded portal with project visibility and file sharing
  • • You want all billing, CRM, and support under one roof — not stitched together

What HoneyBook does well

HoneyBook has earned its loyal following. The onboarding experience is genuinely excellent — you can have a lead capture form, proposal template, and automated contract sequence running within a few hours of signing up. For solopreneur photographers, designers, and event planners, it hits a sweet spot.

The pipeline view is clean and visually satisfying. Automated "next steps" — send this email three days after a proposal is viewed — work reliably. The branded client experience for proposals and contracts looks professional without needing a designer.

Where Marque has the edge

If your agency manages client websites, you need uptime monitoring. HoneyBook has no concept of it. Marque monitors uptime, SSL expiry, and WordPress plugin updates for every site you manage — and surfaces alerts directly in the client record so your account managers always know what's broken before the client does.

HoneyBook's architecture is fundamentally single-user. Adding team members is possible but feels bolted on — there's no capacity planning, no team utilisation view, no way to see who's overloaded. Marque was built multi-user from the start: resource scheduling, role-based permissions, and shared inbox with AI triage are first-class features.

Pricing

Marque is a flat fee per agency, not per seat: Starter £29 , Grow £79 , Agency £149 a month, with 90 days free and no card to start. Hiring somebody does not change the bill until you run out of seats on your plan.

See what each plan includes

Try Marque alongside HoneyBook

90 days, every feature unlocked, no card.

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